The Fall and Rise of Reginald Perrin

A nervous Reggie is to address the British Fruit Association and mixes Dutch courage with sedatives, resulting in a disaster and he has to be dragged off. Now at his breaking point, Reggie tells C.J. that blood will flow.

Reggie tries out various new identities, including Lord Amherst (which attracts the attention of the comely Jean) and Donald Potts (which attracts the less comely Miss Pershore). However, he misses Elizabeth and is upset to find that, since she assumes that Reggie is dead, she's seeing an old flame.

Under the alias Martin Wellbourne, an alleged friend of the deceased newly arrived from Brazil, and sporting a curly beard, Reggie gate-crashes his own memorial service where a vague vicar plugs Mark's new play and people seem to miss Reggie less than he'd hoped.