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S1 · E4
Big Vape: The Rise and Fall of Juul
Overnight Billionaires
2023 · 48m · ★ 7.0
Overview
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
View full details →Episodes
E11. The Spark
2023 · 46m · ★ 7.0
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
E22. First Impressions
2023 · 44m · ★ 6.5
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
E33. Where's My Juul?
2023 · 52m · ★ 7.0
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
E44. Overnight Billionaires
2023 · 48m · ★ 7.0
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
