Aditi Srivastava Modi, professionally known as the acclaimed singer-songwriter Itida, is a cultural enthusiast and author dedicated to the preservation and celebration of Indian heritage. Born Aditi Srivastava with family roots in Lucknow, India, her path has been one of discovery; after graduating from the University of California San Diego, she initially prepared for a career in law before pivoting to her true calling in the arts. Inheriting a rich musical legacy from her paternal grandmother, Aditi formally trained in Vocal Hindustani Classical music (Benaras Gharana) under the legendary Padmavibhushan Dr. Girija Devi. As Itida, she released the well-received albums Pen & Paper (2013) and the fusion project Des-Pardes (2014) via Hungama Music/Artist Aloud. Her work reigned in the Top 10 Independent music charts and earned her a Top 5 nomination for Best Female (Pop) at the 2015 Artist Aloud Music Awards. For her significant contributions to music and cultural representation, she was honored with the Uttar Pradesh NRI Ratna Award in 2017. Aditi’s perspective on Indian culture further expanded when she married her husband, Bhavik, embracing the vibrant traditions of his Gujarati heritage. Merging her North Indian heritage with the Western Indian traditions of her marriage gives Aditi a unique multicultural perspective to write authentic, educational books about India’s diverse regional nuances—not only for the next generation, but for all who are eager to learn about the country’s vibrant, multicultural personality. Based in Southern California, Aditi provides a bridge for children and parents to explore the richness of Indian culture. By blending her classical training, her experience as a global artist, and her multicultural lived experience, she makes the history and celebration of Indian festivals accessible, educational, and fun for families of all backgrounds.
1 movies
