2021 · 43m · ★ 0.0
What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.
Julien Clement
The Kid Stays in the Picture
2002·6.6
